Introducing the Website Word Cloud

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Word Frequency Analysis Plugin

The Website Word Cloud plugin stands out from other word cloud generators by visualizing web crawl data effortlessly. We handle the heavy lifting, providing a truly brand-accurate snapshot of your keywords without the need to manually collect and paste marketing copy into a text box. We do this by extracting terms from the crawler data API, which makes leveraging website content to build boutique visualization... well frankly, doable.

The crawler approach ensures a comprehensive analysis of your entire website's content, with statistical precision, and offers insights beyond surface-level marketing materials.

A sample word cloud
Word cloud of https://interro.bot, as generated by InterroBot.

A Word Cloud Generator from Crawled Content

At its core, InterroBot is a web crawler. The word cloud functionality is an extension of this primary capability, leveraging the comprehensive content data already collected during the crawling process. This integration allows for a more thorough and accurate representation of a website's content. The plugin offers advanced customization options, including:

  • Adjustable minimum word length for inclusion
  • Two distinct term selection strategies:
    • Raw frequency analysis
    • Jargon identification (currently available for English only)
  • Font and background modification
  • Three unique layout options:
    • Separated Quad
    • Separated Oval
    • Stacked

These features enable users to fine-tune their word cloud generation, providing insights that go beyond simple word counting.

InterroBot as a Website Content Visualization Tool

The Website Word Cloud plugin marks several firsts for InterroBot:

  1. It's the first plugin developed outside the core reports shipped with InterroBot
  2. The first pure visualization plugin... a category first
  3. It's completely open-source (really!)

This plugin represents a significant step in expanding InterroBot's capabilities and opens the door for future innovations. Additionally, it serves as an example for developers interested in creating their own plugins.

It's worth noting that plugins architecture is completely open. You can write your own plugins on top of your own data, and keep everything in-house. Or share your plugins across the web with nothing more than a URL to your hosted plugin... that's up to you. Either way, the crawler plugin/API endpoints allow you to extend the platform's functionality to meet specific needs and explore new ways of visualizing web data.


InterroBot is a web crawler and developer tool for Windows, macOS, and Android.
Want to learn more? Check out our help section or download the latest build.